I’ve read on your blog and elsewhere that I should promote myself. But how do I do that? It makes me very uncomfortable to imagine doing it. Shouldn’t my work speak for itself?
Self-promotion has a bad name in academia because it’s often viewed as crass and unseemly. It’s beneath the proper scholarly ethos of intellectual purity -- the notion good work will “stand on its own merits” and needs no advertising.
- See more at: https://chroniclevitae.com/news/1065-ignore-the-haters-and-toot-your-own-horn#sthash.H67JWvvk.dpuf